We designed informative carousel posts covering essential cat care topics—from wellness and grooming tips to safety advice and common pitfalls to avoid. Adopting a Q&A format, these posts established Designer Bengal as a knowledgeable, helpful resource for feline care, building trust with current and potential customers.

Using photographs captured at the boutique, we created humorous, relatable memes that gave the cats distinct personalities and voices. This approach humanised the brand whilst entertaining audiences, making followers feel connected to the cats themselves. Each meme was paired with strategic calls-to-action—from encouraging boutique visits to promoting the client's raw gourmet cat food.

For paid campaigns, we showcased cats bred and raised at the boutique through emotionally resonant and humorous copy designed to attract potential adopters. Additionally, we promoted the cat hotel services from a feline perspective, addressing cats' "pain points" and "wants" in a playful way that resonated with pet owners seeking quality care for their companions.