EV x SingtelTV
Integrated Marketing Campaign & Events
Overview
Between 2013 and 2017, EV embarked on a dynamic partnership with SingtelTV (formerly known as mioTV), collaborating on a range of marketing campaigns aimed at enticing more Malay customers to their subscription-based TV services. Our multifaceted collaboration encompassed video production and events planning, enabling us to effectively engage with their target audience.
Video Production
During the course of our engagement, we undertook the task of producing promotional videos involving SingtelTV/mioTV subscribers and, on occasion, artistes from the Malay entertainment industry. Additionally, we collaborated with celebrated football players like Malek Awab and Fandi Ahmad during the World Cup season to pleasantly surprise select subscribers at their homes. This strategic approach leveraged compelling visuals and relatable narratives to showcase the value of SingtelTV's offerings, resonating with potential customers.
Events Planning & Management
Beyond video production, we also participated in special experiences that demonstrated SingtelTV's appreciation for its subscribers. Notably, we accompanied SingtelTV and their loyal subscribers to Kuala Lumpur, Malaysia, for live awards shows, hi-tea events, and meet-and-greet sessions. This immersive journey allowed us to not only capture highlights but also host and ensure the well-being of the subscribers throughout the trip.
At the pinnacle of SingtelTV's marketing endeavours, we also took on the role of orchestrating and executing a series of roadshows that culminated in the "Macam-Macam Ada" Fiesta. This innovative event combined the elements of a carnival and a movie-in-the-park, offering a unique and engaging experience that effectively connected with the target audience and further solidified SingtelTV's position in the market.