EV x PPIS
#MediaKita: Bengkel Komunikasi PPIS (#OurMedia: Communication Workshop for PPIS)
WORKSHOP OVERVIEW
Our team recently conducted a comprehensive Malay language workshop tailored specifically for the Communications department of Persatuan Pemudi Islam Singapura (PPIS). This highly customised programme addressed the nuances of Malay language usage across different media platforms, with practical applications directly relevant to PPIS's communication needs.
Key Highlights
The workshop was structured into three focused sessions:
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Session 1: Language Fundamentals & Proverbs
We explored the distinctions between classical and modern Malay, highlighting how language evolution affects contemporary communication. The session also examined the strategic use of Malay proverbs (peribahasa) in media contexts, using examples specifically selected to align with PPIS's mission and messaging.
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Session 2: Foundational Media Writing
Participants learned essential principles of media writing, with particular emphasis on press release creation. We introduced key frameworks for organising information effectively and demonstrated the characteristics of impactful headlines, quotes and lead paragraphs through carefully curated examples.
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Session 3: Social Media Writing
The final session addressed the unique considerations for Malay language usage on social media platforms. Using real examples from PPIS's existing social media content, we demonstrated specific techniques for improvement and adaptation while maintaining cultural and linguistic appropriateness.
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Throughout the workshop, we emphasised practical application through demonstration rather than theory alone. By incorporating PPIS-specific examples and analysing their existing communications, we provided actionable insights for immediate implementation. This bespoke approach ensured that all learning outcomes were directly applicable to PPIS's unique position as a prominent Muslim women's organisation in Singapore, enhancing their capacity to communicate effectively with their stakeholders in the Malay language across various media channels.
