EV x BYSD
Video Production & Radio Campaign for BYSD Fundraising Efforts
Overview
As the holy month of Ramadan approached, a time of spiritual renewal, compassion, and generosity, we had the privilege of collaborating with Bedok Youth Society for the Disabled (BYSD) on a heartwarming fundraising initiative.
Through our collaborative efforts, we aimed to foster a deeper understanding of the challenges faced by individuals with disabilities and inspire compassionate action during the holy month of Ramadan. By harnessing the power of storytelling and strategic media placement, we empowered BYSD to garner widespread support, enabling them to continue their invaluable work and positively impact the lives of those they serve.
Video Production
Our team crafted a compelling fundraising appeal video that shed light on the remarkable work of this organisation and the resilience of one of their beneficiaries. Through powerful storytelling and visuals, we captured the essence of their mission, amplifying the voices of those they serve.
The video featured an inspiring journey, showcasing the determination and strength of Mdm Jumiah who has overcome numerous challenges with the unwavering support of BYSD. Additionally, the organisation's President shared insights into their invaluable programs and services, highlighting the profound impact they have on the lives of countless individuals.
Bedok Youth Society for the Disabled
Radio Advertising / / Media Consultancy / Copywriting / Audio Production
Complementing the video appeal, we skillfully adapted the best soundbites from the video interview with Mdm Jumiah to create a captivating radio commercial that resonated with listeners. This powerful audio piece raised awareness about the vital work of BYSD and encouraged support during this sacred month of giving.
To maximise the campaign's reach, we facilitated the strategic media buy, ensuring the radio commercial was aired across Warna 942, a prominent Malay radio station. This targeted approach allowed us to effectively connect with the local Malay-Muslim community and amplify the fundraising efforts.